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Product Updates
Proprietary ‘Disney Select’ Audiences are Now Available in Disney Campaign Manager
Offering a wide range of ways to reach audiences for campaigns of all types and sizes has always been important to Disney Advertising. That’s why we are thrilled to announce that many Disney Campaign Manager (formerly Hulu Ad Manager) advertisers now have the option to leverage proprietary Disney Select audiences for their campaigns. Powered by one of the largest audience graphs available in the marketplace, these turnkey audience segments were designed to meet advertiser KPIs and are continuously refined and enhanced based on the countless ways Disney connects with consumers daily. As a Disney Campaign Manager advertiser, you may now have access to even more audience options that can help deliver ad relevance and measurable impact for your streaming TV campaigns.
How to Use Disney Select Audiences
When you create a campaign, you will now see the option to Select Data Source at the Audience Selection stage.1 Here, you can choose the new Disney Select audience offering. (Don’t worry: the audience options you know and love on Disney Campaign Manager are still available!)
Once you choose Disney Select as your audience data source, you will have the opportunity to view the unique audience categories Disney Select offers, such as characteristics, demographics, fandom, and interest. From there, it’s business as usual, and you can continue setting up your campaign as you normally would.
With the addition of Disney Select audiences, your message has even more targeting options for reaching Hulu’s coveted audiences – 68% of which are cord-cutters who can’t be reached on linear TV.2
Log in to your account today to explore all of the new proprietary audiences that are available to you!
1Availability of audiences is dependent on the type of advertising and any applicable restrictions.
2Source: Gfk MRI Mar 23 Cord Evolution Study (F22)