Audience Insights

Hulu viewers are increasingly tuning in to Huluween content. Take a look at these findings from Huluween 2020 and see how Hulu Ad Manager can help get your message in front of this unique and engaged audience!

We set out to understand whether Hulu viewers’ shopping habits at BIPOC- and minority-owned businesses shifted as a result of the pandemic. Here’s what we found.

The COVID-19 pandemic has undoubtedly impacted us all, and we’ve had to adjust our lifestyles in more ways than we could have imagined. Business owners of all sizes are among the many who experienced challenges this past year, including finding ways to stay afloat while also maintaining their customer base. According to research from the […]

Think the spike in TV is a throwback trend? Here’s how CTV is keeping the TV screen front and center. Smart devices are nothing new. Screens are replacing old take-out menus on the fridge, and doorbells now record home security footage. The option to add more tech is always evolving, but home entertainment is still […]

Streaming has forever changed viewers’ relationship with traditional network television. The fourth report from Generation Stream – The TV Multiverse – shows the way Generation Stream is creating new “networks” of TV – constellations of fandom are forming online and becoming the new water cooler conversations that help extend the TV viewing experience. 95% of […]

Streaming TV has opened the door to new ways of watching content. In the third report from Generation Stream, Beauty in the Binge, it’s clear that viewers are no longer tied to scheduled programming. They’re free to explore, watch, indulge in – and binge a wide range of content. Binge-watching content (watching 3 or more […]

Generation Stream recognizes the power of mood, emotion, and surprise when it comes to finding what to watch next. The second report from Generation Stream – MoodTube – is now available for you to download! In it, you will learn: Generation Stream is leveraging recommendation engines while also trusting intuition as they sort through endless […]

The shift to streaming is happening, and there’s no going back. We recently introduced Generation Stream – Hulu’s foundational, thought leadership research study that explores the new generation of TV viewers, taps into the streaming audience, and provides an insightful look at the state of streaming TV. The first of five reports, Unpacking the Streaming […]

We know that as a business owner, taking a step back and looking at the bigger picture is key to making your brand stand out and to growing your business. Not only do you need to focus on tactical ways to reach your clients, but there’s also value in digging deeper and understanding who your […]

Streaming viewers are everywhere today including TVs, laptops, and mobile devices. Viewers across all demos are spending more time streaming. This comes at no surprise as Hulu reaches 42% of connected TV (CTV) households in the US.. With Hulu Ad Manager, our new self-service advertising platform, streaming TV is now within your reach and can […]

Businesses of all sizes know the importance of having a solid game plan in the online ad game. When the goal is maximizing viewability – ensuring that the audience you want is hearing and seeing your message – never underestimate where the game is played. Where an ad is viewed matters, and a high-quality ad […]

In today’s world, there are so many places for consumers to get the content or entertainment that they crave most. If you want a place just for gaming, you’ve got one. If you want a place to watch real people produce live, on-demand content, you’ve got one (or three!). If you want to watch your […]

2020 has been anything but typical. We’ve gone from dinner and a movie to takeout and streaming, swapped in-person office culture for virtual meetings, and traded grocery shopping for meal-kits and online ordering. There’s no question that the holiday season this year will look different for small businesses, too. The good news: different isn’t all […]

Running a business includes managing a variety of marketing tactics, and one thing every business needs to do for continued growth is reach new customers and communicate with current clients. But, in today’s world with so many media channels to choose from, reaching your audience is not as it once was. Today, 90% of 13 […]

The COVID-19 crisis has without a doubt altered everyday life. The stay-at-home orders we are living under arrived at a time when consumers were already turning more toward streaming services, and on-demand access to thousands of shows and movies provides limitless opportunities for watching together. Television has always been a catalyst for connection, and today, […]

In a recent survey of small to medium-sized business owners, we learned that their top three advertising goals are centered around customer acquisition, increased sales, and brand awareness. While many of them pinpointed brand awareness as a benefit of Streaming TV advertising, most did not associate this medium with acquisition or sales. We concluded that […]

Win over Generation Stream viewers with effective, standout ads by asking yourself 3 key questions. As a small business, you may not consider yourself a brand. The word “brand” may evoke thoughts of large, household-name companies, with enormous advertising budgets. But that’s not the entire truth! As a small business, you are a brand—and when […]

People are continuing to stream—even more than before. Hulu Ad Manager, our new self-service ad solution, can help your business to advertise on Hulu during this heightened time of streaming and beyond. It’s no surprise that media consumption is higher than ever—social distancing has transformed how people are spending their time. With more time at […]

Planning an effective streaming TV ad campaign is not much different than any other form of advertising. The biggest difference is the video production required (though that’s not the focus of this article), but the biggest challenge is oftentimes only having a few seconds to grab a consumer’s attention and keep them engaged. How do […]

Making it as a small business can be tough no matter the economic or social climate, and during these uncertain times, things can be especially challenging. You may be wondering if now is really the right time to be advertising. At Hulu, we have seen that a lot of our advertisers have the same questions, […]