Product Updates

New Features: Multi-Line Campaigns, Third-Party Pixels, and Custom Frequency Capping

We’re excited to unveil a powerful suite of new features for Disney Campaign Manager that will enhance how you plan, execute, and measure your streaming TV advertising efforts. These cutting-edge features are designed to give you even more control and flexibility — let’s dive into each in detail.

Adding Multiple Line Items to Your Disney Campaign Manager Campaigns

The ability to add multiple line items to campaigns allows you to customize and fine-tune your campaign structure with greater precision. Want to run different creatives across different flight dates? Choose how your campaign budget is spread across line items? Assign different targeting parameters to each line item? You can now do all of that within the Disney Campaign Manager platform.

Appending Third-Party Measurement Pixels

We understand ad performance is crucial for successful streaming TV advertising, so we’ve made it easier to leverage tools from select measurement vendors. Starting today, you can append approved third-party measurement pixels – either standalone or within VAST tags – to site-served ads. We’re excited to help streamline your campaign workflows and make campaign management even more seamless.

Setting Custom Frequency Caps

You asked, we delivered. While Disney Campaign Manager has always automatically applied frequency caps to campaigns to reduce ad fatigue, we’re now giving you the ability to further restrict how often your ads are shown. You can now set frequency caps at the line item level, though you can always choose to keep our standard settings. With this update, you’ll have the ability to tailor frequency to specific campaign goals, leverage different capping strategies for different audience segments or ad creatives, and ensure a more cohesive campaign experience across platforms. 

These new features are all about giving you more control over your streaming TV campaigns. They’re the result of listening to what you, our advertisers, really need. Whether you’re juggling multiple creatives, fine-tuning your measurement, or making sure you’re not overdoing it with ad frequency, we’ve got you covered.

Sign in and try out these new features for yourself – we can’t wait to see how you’ll use them to make your campaigns even more effective. Remember, we’re always here to help if you have questions or need a hand getting started.